The story of WWM part II

Which brings us to the next point ... the distribution ...
When we are not "in the seraglio", we try to create a distribution network as best we can, without knowing the habits and customs of this environment. In this regard, I cannot thank enough the first to trust us to distribute WWM: Michael and Sébastien who will recognize each other. A very special thank you also to Teddy who told them about us. Then to Barbara, and many others. Like elephants, we have very good memories.
But despite everything, what was our strength in the previous point, here became a weakness. And yes it was difficult, very difficult to satisfy everyone, our customers, our resellers, importers in other countries ...

Point 5: the difficulties of the distribution network

We had some great times too ...
Rather than paying for perfect models to make you believe that a tube of cream would make you look like Brad Pitt, we preferred to give voice to our adored and imperfect clients: it was the column "the man of the month" on which our customers presented themselves and talked about them, or our care, or the weather ... In short, it was nice and some of them really made us laugh ...

Point 6: WWM is our customers who talk about it the best.

To come back to the sinews of war, the cash that allows a company to survive and grow ... Unfortunately we were not generating enough sales through our network. We have therefore decided to go short-circuit by selling directly to our end customers. And to be nice (but from a business point of view it was probably not the most relevant decision ...) we lowered our prices considerably (basically we took away the margin of our resellers ...) , to be pleasant to you.
Unfortunately that was not enough ...
Mea culpa again, e-commerce cannot be improvised ...

And now what do we do ...?

 

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